Beyond Video

Branding, Design, Experiential

/ 2018
A high-contrast supergraphic black and white mural covering the entire facade of a Baltimore rowhouse with giant black concentric rings, the storefront for Beyond Video, a contemporary video store and lending library

A high-impact brand and storefront for a new film library and video rental concept


Beyond Video is video lending library that is reinventing the video store for the age of streaming. To draw attention to Beyond Video’s storefront — a humble rowhouse in central Baltimore — we designed a gonzo pattern of black and white rings that covers the facade.

The branding and storefront design for Beyond Video take inspiration from the counterculture origins of the video store, remixing the familiar icons of VCR and DVD controls into playful patterns and psychedelic-punk graphics.

A high-contrast supergraphic black and white mural covering the entire facade of a Baltimore rowhouse with giant black concentric rings, the storefront for Beyond Video, a contemporary video store and lending library
Beyond Video brand identity for contemporary video store and lending library featuring video and VHS control icons pattern
A high-contrast supergraphic black and white mural covering the entire facade of a Baltimore rowhouse with giant black concentric rings, the storefront for Beyond Video, a contemporary video store and lending library
Beyond Video brand identity and logo for contemporary video store and lending library
Beyond Video brand identity and logo for contemporary video store and lending library

Prior to opening, our team supported Beyond Video’s successful Kickstarter campaign with must-have tote bags, pins, and other giveaways, as well as key images that were instrumental in getting people excited to contribute.

Go against the stream. Beyond Video brand identity and logo for contemporary video store and lending library
Black and white tote bag and T-shirt designs for Beyond Video, featuring a pattern of video and VHS control icons, part of brand identity for contemporary video store and lending library
All over print T-shirt design for Beyond Video, featuring a pattern of video and VHS control icons, part of brand identity for contemporary video store and lending library
A high-contrast supergraphic black and white mural covering the entire facade of a Baltimore rowhouse with giant black concentric rings, the storefront for Beyond Video, a contemporary video store and lending library

And a first visit to Beyond Video inspired my 2019 Design Observer essay, “In Defense of Inconvenience.”


Project team: Bruce Willen, Nolen Strals, Kacie Moon, Zack Vabolis, Christian Mortlock
Collaborators: Signs of Intelligent Life (Greg Gannon and Carol Jarvis)

Words are Pictures are Words
SNF Parkway Theatre