Bruce Willen

Experiential design / Placemaking / Public art / Creative strategy

Collaborating with cultural, civic, and design innovators to create memorable places, intriguing experiences, and uncommon stories.

Design, Writing, Strategy, Public Art

The Necessity of Tomorrow(s)

A provocative, participatory design series for the Baltimore Museum of Art

Light art installation

Some Thing in the Water

A 25,000 sq. ft. underwater light and sound installation for the Light City Festival

Placemaking Signage, Public Art

Waverly W

A sculptural steel gateway to Baltimore’s Waverly neighborhood

Design, Branding, Strategy

Parkway Theatre

Experiential design and signage for Maryland Film Festival’s landmark new film center

Design, branding, strategy

Baltimore City Signs

A signage family designed to create a distinct visual identity for the city

Interactive Sound

Bubble Bath

Interactive ambient music generator

Exhibition design, Writing

Words are Pictures are Words

A Baltimore Museum of Art educational space exploring the use of text in contemporary art

Strategy, design, planning

Old Goucher Vision Plan

A visionary master plan to help a neighborhood steer its own future

Strategy, Writing, Design

Parkway Campaign

A comprehensive and creative fundraising campaign to build a world-class film center

Strategy, branding, digital

Vibrant Cities Lab

Positioning trees as a crucial tool for 21st-century city planning

Design, Branding

Beyond Video

A high-impact storefront for a new film archive and video rental concept

Interactive art installation

Public Print Lab

A cellphone-connected, participatory, print-on-demand exhibit

Digital art

All, American browser extension

A Chrome browser extension that questions the journalism of otherness

Design, Branding

Terbium Labs

Fun trade show spaces and optimistic branding that make cyber security smart, not scary

Placemaking, Art

Public Park

An art action to activate a vacant lot and interrogate the practice of land banking

Essay, Design Observer. May 2019

In Defense of Inconvenience

An argument for the power of serendipity and a critique of experience design dogma

Panel discussion. 2018

Branding Politics: Does Campaign Design Matter?

Organized an influential panel discussion in DC on political campaign design

Editorial, Washington Post. June 2018

Ocasio-Cortez scored a victory—for well-designed campaign posters

The first published article on AOC’s smart, effective political campaign branding

Editorial, Baltimore Sun. April 2016

Prioritizing Civic Innovation in Baltimore

Successful advocacy for the creation of the Mayor's Office of Innovation, which was established in 2018

Book, Princeton Architectural Press. 2009

Lettering & Type

A smart-but-not-dense guide to creating and bending letters to one’s will

Photo Documentation

Street Numbers

An ongoing catalog of weird, wild, and wonderful building numerals from around the world

Essay, Maharam Stories. 2012

Michael Cataldi: Tire Swings and Flower Pot Holes

Turning broken things into joyful moments in the Greatest City in America

Presentations, Panels, Conferences

Speaking

Featured presenter and panelist on design and interdisciplinary collaboration at dozens of conferences and colleges

Essay, Maharam Stories. 2012

The Book Thing of Baltimore

The pleasures and pitfalls of an unlimited supply of free books

Colleges, conferences. 2005–2019

Teaching + Workshops

Adjunct Design faculty, teaching multiple undergraduate- and graduate-level courses and workshops

Bruce Willen creates concept-driven work to stir senses and minds. As a designer, strategist, and creative director, Bruce collaborates with cultural, civic, and design innovators on projects that jaywalk through the intersection of experiential design, placemaking, art, and civic design.

Bruce is founding partner of acclaimed design studio Post Typography where he has led high-profile branding, digital, public art, and experiential design projects that have shaped the visual language of Baltimore and the sustainable building industry. He is the co-author of the book Lettering & Type and has written for the Washington Post, Design Observer, and other publications. Bruce’s designs and illustrations have appeared on multiple covers of Time Magazine, The New York Times, and ESPN, among others. His work has received numerous fancy-pants design awards and has been published in dozens of design periodicals and books from Phaidon, Taschen, and Rizzoli, as well as a Post Typography monograph from European publisher Pyramyd Éditions.

Beyond the design disciplines, Bruce composes and performs music and creates the occasional sound and video installation. As half of instrumental duo Peals, Bruce has performed in clock towers, museums, and living rooms on multiple continents and has released recordings with legendary indie label Thrill Jockey Records. Prior to Peals, Bruce contributed to Baltimore’s music scene for nine years as a member of the influential post-punk band Double Dagger, subject of the 2013 documentary film If We Shout Loud Enough.

Have an interesting project?
hi@brucewillen.com

Bruce Willen